Wireless is spreading across all spectrums of life and the mobile industry in India is gearing up to serve lifestyle applications like Yoga, Cookery, Stocks, Multi-player games, and even clippings of new Bollywood film releases and songs.

‘Mobile Yoga’ comprises of different ‘yogic asanas’ based on the centuries old system of Yoga, which originated in India and has gained popularity the world over. At the press of a button users can download the entire suite of ‘Beginners Yoga’ and then follow each asana as shown on their mobile screens. As one goes along, one will learn six different yoga asanas in phase one. In between each asana, the benefits of the exercises and also the exact method of practice are detailed. Finally, after mastering the basics, one can also download the Intermediate and Advanced Levels.

With actual help from a prominent yoga teacher, Mobile2Win captured various asanas in 3 different levels, i.e. Beginner, Intermediate and Advanced. Each asana was studied in minute detail and then illustrated appropriately. This helps users in performing the asanas with ease, thereby allowing them to experience a complete mental and physical workout!

According to Rajiv Hiranandani, Country Head India, Mobile2Win, “Yoga is a well known and very popular concept worldwide. Now the mobile phone becomes an ideal instructor for yoga followers for quick and effective asanas. It’s a true and genuine Mobile lifestyle product for all executives on the go”.

Another interesting application being launched is ‘Wireless Recipes’. Mobile2Win tied up with renowned chef Tarla Dalal to bring perfect recipes to mobile phones. Says Rajiv Hiranandani, “Now one doesn’t need to buy expensive recipe books. One can simply log on to their GPRS network & download their favourite recipes”. Healthy Fast Food Recipes are also available catering to the calorie conscious! From the best of Microwave recipes to Pizzas & Pastas, mouth-watering Mithais to Recipes under 10 Minutes & One Dish Meals, it's all there right on the mobile!

About Mobile2Win

Mobile2Win is India's leading wireless value added services agency. It has executed over 200 brand-marketing campaigns for over 80 of the world's largest brands. Mobile2Win has also partnered with more than 17 leading media entities in India to provide interactive wireless solutions. In addition, Mobile2Win is a leading developer of mobile games and other value added content.

<<Back to Press Releases

The module consists of various interfaces which are used to manage the complte billing and rating system. This interface   consists of   Interface to configure billing with any new operator ( based on available formats)   Interface to configure new price points based on content type, Operator, Client, Channel, Short code, campaign etc   Interface to centrally maintain the mobile prefixes