Social Networking:

A social network service focuses on building virtual user-communities who share interests and/or activities with friends, colleagues and family members. With Web 2.0, this phenomenon has become a rage in the online medium with Social Networking sites like Myspace, Orkut, Facebook, Business Networking sites like Linkedin, Forums / Blogs / RSS feeds etc. The phone as a medium, lends itself to the formation of social networking communities as it is a personal, portable and an interactive medium.

UGC-CRBT:
User-generated content (UGC), also known as consumer-generated media (CGM) or user-created content (UCC), refers to various kinds of media content, publicly available that are produced by end-users.
The subscription of CRBT (Caller Ring Back Tune) allows you to make the caller to your number hear your chosen song/voice clip rather than the boring tring-tring. This has become a rage in VAS industry today and has seen a subscription of as high as 25% subscriber penetration at places. In UGC-CRBT, users can record songs in their own voice by registering to this website. They will be able to create their own album with multiple songs in different categories. The recorded song will be saved and he can set his hello tune. The recorded song will be moderated and hence uploaded on web for others to listen or use them as their hello tune. Once accepted, every clip will have an HT Code with a direct access multimodal number which will be pushed to the user via sms. Similarly, the registered user can also listen to other user’s recorded songs/albums and set his hello tune by paying an x amount of money.

Voice Chat:
Voice Chat product is a killer application which allows people to chat on voice without disclosing their mobile number or identity. It is a very popular application and contributes significant revenue under VAS bucket. Voice chat is similar to internet chat but it boasts better penetration as access to voice chat is simple and easy. Voice chat contributes significant revenue to the VAS bucket. It is a popular application among chat enthusiasts. Easy access makes this application well-accepted. Voice chat has a potential to be top among the top 3 applications under the Voice bucket.

MVDO:
mVDO for mobile refers to having millions of videos right in your pocket. Amongst the Video websites, no model has been as successful as Video User Generated Content. In India, YouTube is amongst the top 5 most popular sites.
Mobile lends itself to a Video UGC service as it is:
– Personal
– Always available 24X7 – Search, Download
– High penetration of Camera Phones
Hence, a lot of spontaneous moments are captured which allows you to Upload & Share. In the rural Market, due to lack of internet penetration & other mediums of entertainment, mVDO has gained popularity. The number of video enabled phones far exceeds Internet Users (who have access to sites like YouTube/Metacafe etc.) The penetration of other alternate mediums to access videos like Cable/DTH is far lower than the video-enabled handsets.